OUR MISSION
To be a trusted and loyal advisor imparting industry wisdom to deliver positive outcomes for our clients and the communities they serve.
Solutions
Development Planning
Defining and planning your project to achieve your vision and ensure your peace of mind
Project Management
Protecting your interests from every angle as you bring your project to life
Operational Optimization
Taking your revenue, efficiency, logistics, brand, and fan experience to the next level
Licensing
Delivering a memorable experience is at the heart of any passionate event promoter. MSG can provide experiential marketing expertise …
Event Marketing and Management
Our comprehensive planning phase defines key elements of a project and creates a framework for owners to move forward with confidence.
WHO WE ARE
Mark has served in various senior executive positions within the sports industry, most recently as President/GM of one of Major League Soccer’s inaugural franchises, the Columbus Crew. His initial assignment in Columbus was working alongside legendary sports entrepreneur Lamar Hunt in the construction of the first MLS soccer-specific stadium, Crew Stadium.
McCullers Sports Group LLC (MSG) is a sports management, business development and consulting firm founded in 2014 by veteran sports industry executive Mark McCullers. MSG provides turnkey solutions for sports project stakeholders advising in sports venue development, franchise start-up, commercial strategy, revenue optimization and event management.
We cover all points of the compass: financial, strategic, communications, community outreach and technical expertise to apply to your specific objectives. MSG is most effective navigating for clients utilizing this 360-degree perspective to deliver maximum value and results.
Clients, Partners & Advisees
Testimonials
Insights
May 20, 2025
How A Pro Team Tenant Can Change The Game For Your Community Sports Complex
March 27, 2025
Why Now Is The Time To Invest In Professional Soccer
March 12, 2025
