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Legacy projects. Community impact.

You have a vision for your development. Whether it's a sports stadium, recreational facility, entertainment venue, commercial development, residential property, or a mix of those, you see a meticulously planned, expertly executed, eminently profitable property that leaves a lasting legacy for you and your community. What you need is a trusted, loyal advisor with deep industry wisdom to help you see it through.

That’s what we do.


To be a trusted and loyal advisor imparting industry wisdom to deliver positive outcomes for our clients and the communities they serve.


Development Planning

Defining and planning your project to achieve your vision and ensure your peace of mind

Project Management

Protecting your interests from every angle as you bring your project to life

Operational Optimization

Taking your revenue, efficiency, logistics, brand, and fan experience to the next level


Delivering a memorable experience is at the heart of any passionate event promoter. MSG can provide experiential marketing expertise …

Event Marketing and Management

Our comprehensive planning phase defines key elements of a project and creates a framework for owners to move forward with confidence.


Mark has served in various senior executive positions within the sports industry, most recently as President/GM of one of Major League Soccer’s inaugural franchises, the Columbus Crew. His initial assignment in Columbus was working alongside legendary sports entrepreneur Lamar Hunt in the construction of the first MLS soccer-specific stadium, Crew Stadium.

McCullers Sports Group LLC (MSG) is a sports management, business development and consulting firm founded in 2014 by veteran sports industry executive Mark McCullers. MSG provides turnkey solutions for sports project stakeholders advising in sports venue development, franchise start-up, commercial strategy, revenue optimization and event management.

We cover all points of the compass: financial, strategic, communications, community outreach and technical expertise to apply to your specific objectives. MSG is most effective navigating for clients utilizing this 360-degree perspective to deliver maximum value and results.

Clients & Partners


Jeff Berding, FC Cincinnati

As a key member of the FC Cincinnati start-up team leading to the successful launch of our franchise and MLS stadium development process, Mark’s diverse expertise was invaluable.

Rob O’Boyle, Red White & Boom

Design Lead

McCullers Group’s value proposition approach has BOOM! well positioned in the market and provided the platform for increased sponsorship value and sales. They’re experts in this space.


Using Public-Private Partnerships To Drive Campus Community Development

Using Public-Private Partnerships To Drive Campus Community Development

Forty-five percent of students in a recent survey ranked quality of life among their top-three factors when it came to choosing their college or unive
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Sports Business Journal Feature Recalls Crew Stadium Impact

Sports Business Journal Feature Recalls Crew Stadium Impact

McCullers Group President Mark McCullers recently spoke with Sports Business Journal facilities reporter Bret McCormick for the publication’s “Cl
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25 Years On: Lessons Learned From America’s First Soccer-Specific Stadium

25 Years On: Lessons Learned From America’s First Soccer-Specific Stadium

On May 15, 1999, American soccer changed forever when a visionary sports entrepreneur christened the country’s very first soccer-specific stadium in
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