To be a trusted and loyal advisor imparting industry wisdom to deliver positive outcomes for our clients and the communities they serve.
Defining and planning your project to achieve your vision and ensure your peace of mind
Protecting your interests from every angle as you bring your project to life
Taking your revenue, efficiency, logistics, brand, and fan experience to the next level
Delivering a memorable experience is at the heart of any passionate event promoter. MSG can provide experiential marketing expertise …
Our comprehensive planning phase defines key elements of a project and creates a framework for owners to move forward with confidence.
Mark has served in various senior executive positions within the sports industry, most recently as President/GM of one of Major League Soccer’s inaugural franchises, the Columbus Crew. His initial assignment in Columbus was working alongside legendary sports entrepreneur Lamar Hunt in the construction of the first MLS soccer-specific stadium, Crew Stadium.
McCullers Sports Group LLC (MSG) is a sports management, business development and consulting firm founded in 2014 by veteran sports industry executive Mark McCullers. MSG provides turnkey solutions for sports project stakeholders advising in sports venue development, franchise start-up, commercial strategy, revenue optimization and event management.
We cover all points of the compass: financial, strategic, communications, community outreach and technical expertise to apply to your specific objectives. MSG is most effective navigating for clients utilizing this 360-degree perspective to deliver maximum value and results.
As a key member of the FC Cincinnati start-up team leading to the successful launch of our franchise and MLS stadium development process, Mark’s diverse expertise was invaluable.
Our new stadium is going to be a tremendous asset for our community, partners, teams and fans. McCullers Group, their counsel and expertise have been crucial in getting us here.
McCullers Group’s value proposition approach has BOOM! well positioned in the market and provided the platform for increased sponsorship value and sales. They’re experts in this space.
November 22, 2024
November 4, 2024
October 30, 2024