The April issue of Parks & Recreation, the National Recreation and Park Association’s award-winning monthly magazine, includes a bylined piece by McCullers Group President Mark McCullers about the impact of savvy sponsorship on major community events.

The feature shares sponsorship insights from Red, White & BOOM!, central Ohio’s largest single-day community event, for which McCullers Group has provided sponsorship sales and support since 2015.

“BOOM! has grown from a small gathering in a local park into the largest Independence Day celebration in the Midwest,” said McCullers. “It took a great deal of vision and years of hard work by an incredible group of stewards to create this massive success story, and sponsorship is and continues to be a big part of it. We’re pleased to have the opportunity to work with everyone who makes this event what it is, glad to share some insights with communities looking to take their own events to the next level, and grateful to the NRPA for letting us divulge some of our secrets.”

Read the full feature here.