McCullers Group President Mark McCullers will share his insights on the convergence of sports and real estate as a featured speaker at the 2026 Athletic Business Show, the annual conference hosted by AB Media Inc., publishers of Athletic Business magazine.

This year’s conference, which is set for November 17-19 at the Orange County Convention Center in Orlando, Fla., will bring together more than 2,000 athletic facility owners, managers, and program directors from across the country to learn from industry experts, explore the latest innovations, and connect with peers.

McCullers will present “Growth at the Intersection of Sports and Real Estate,” an exploration of how communities, organizations, and institutions that develop wisely and understand, consolidate, and maximize their land assets can enhance user experiences and drive long-term value.

“We’ve learned a lot working with municipalities, franchises, and institutions across the country about what it takes to develop and optimize successful facilities,” said McCullers. “I’m looking forward to sharing some of those insights at this year’s AB Show, as well as some of the real estate trends we see transforming the industry in the years to come.”

McCullers’ session is slated for Thursday, November 19 at 8:45 AM.

Athletic Business is an internationally recognized multimedia brand read in print and online by tens of thousands of subscribers representing athletics fitness and recreation industries. It is regarded as a “must-read”​ resource for the latest and best information available to help decision-makers in the multi-billion-dollar athletics, fitness, and recreation industry ensure their professional success.